Niche Marketing: 7 Ways to Expand Your Market

Posted by:CLIFTON WARREN

Are you looking for a better way to invest your time, resources and marketing dollars? Niche marketing offers a better approach for financial service firms looking for proven ways to attract new clients and increase revenues. Niche marketing permits even small players to become dominant players in their chosen markets– even against large competitors! Here are…

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3 Methods Top Sales Leaders Use to Drive Sales Growth

Posted by:CLIFTON WARREN

Successful sales leaders understand that the quality of their producers (those responsible for acquiring new clients and retaining existing ones) are the face of the business to clients and prospects and the only real differentiator in the marketplace. Successful sales leaders focus on two objectives, improving retention rates and boosting new business performance. Here are…

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Activity Equals Results

Posted by:CLIFTON WARREN

      The #1 cause of poor performance and results is poor activity. Top performers spend 70% of their available time on sales-related activities – which means soliciting for new business and servicing their category A and B clients. Average performers, on the other hand, do just the reverse. They spend 80% of their…

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How Top Performers Spend Their Time

Posted by:CLIFTON WARREN

A study of top performers showed they spend 70% of their available time on sales related activities as follows: 32% Soliciting new business 43% Servicing existing clients 8% Professional development and training 16% Administration and management Average performers, spend less than 30% of their available time on sales related activities and up to 70% on…

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One Skill Every Professional Should Master

Posted by:CLIFTON WARREN

I was recently interviewed by MFAA magazine on the importance of cold calling and why every professional should master this classic business development technique. Read it here https://www.mfaa.com.au/node/647  

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15 Proven Ideas for Filling Your Sales Pipeline Quickly

Posted by:CLIFTON WARREN

  Your sales pipeline of prospects is one of the most important metrics to track and monitor. A strong pipeline filled with quality prospects is a clear indicator of your business success in the comings months. Clifton Warren will guide you through 15 proven yet overlooked ways to build and maintain a sales pipeline filled with…

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How Did You Get That Lead?

Posted by:CLIFTON WARREN

Generating high-quality leads will always be a high priority for professionals. Top performers learn and develop good prospecting habits early in their careers. Average performers, often rely on third party sources for their lead generation.  A survey of several hundred professionals revealed the most effective lead generation methods: Networking Online Telemarketing Direct marketing Traditional advertising…

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New Book

Posted by:CLIFTON WARREN

My new book “Cross-Selling Financial Services: A Professionals Guide to Account Development” published by Business Expert Press, will be released in mid-November.

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The 4 questions prospective clients are asking

Posted by:CLIFTON WARREN

When you meet prospective clients, or anyone else who does not personally know you and your firm, you can be sure they have four important questions on their mind: and you should be able to answer them. Who are you? What do you do? What value do you provide? With whom do you work? Who…

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Why You Need More Than Just Revenue Goals

Posted by:CLIFTON WARREN

It’s July. What does that mean to you?  For some, it’s the start of a new financial year; for others it’s the half-way mark. Either way, now is a good time to revisit your goals and objectives. It’s easy to get caught up in the day-to-day running of your business, particularly during the times you’re…

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